As we discussed last week in our podcast, our email accounts are likely to follow us around for the rest of our lives. We need an email address to sign up for online services, to access digital accounts, and, increasingly, to receive crucial mail that no longer arrives in paper form. All of this makes […]
You’ve likely seen good examples and bad examples of mobile or iPad applications used by sales reps to enhance the consultative selling experience. How do you create your own? You’ll want to start with a rock-solid buyer insight. In short, you want to identify an unmet emotional need and find a way to tie that […]
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