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Ad Copywriting

What Makes A Good Mobile Ad? One Company is Trying to Find Out

What Makes A Good Mobile Ad? One Company is Trying to Find Out

In the waning days of 2015, a commotion started brewing in the online publishing world: what would happen to publishers, bloggers—content producers of any stripe, really—as ad blockers became more and more common amongst web users? The debate reached its peak as 2015 came to a close, with agonizing debates over whether ad blocking would […]

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The Internet of Words: Why Nielsen Teaches Copywriting

The Internet of Words: Why Nielsen Teaches Copywriting

Dr. Jakob Nielsen is a renowned expert on the critical aspects of quality digital development who has been called “one of the world’s foremost experts in Web usability” by everyone from BusinessWeek to insiders at Google. So which language would this globally influential tech guru consider to be indispensable, yet consistently undervalued and overlooked: Java, Objective-C, C++, Python, Ruby on […]

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Be on the lookout for below the belt advertising

Be on the lookout for below the belt advertising

Look around. It’s something New Yorkers, rarely do anymore.  With the advent of mobile phones, we’re constantly gazing down at our devices trying to squeeze every last drop of productivity out of our day. You may not realize that your actions are driving an unintended shift:  prices for above-the-waist out-of-home advertising have dropped dramatically in […]

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