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Web Design

Should I create a multi-page website theme, or a fully custom and premium website?

In today's digital age, having an online presence is crucial for businesses, individuals, and...

WordPress, Webflow, Wix. How to decide what’s best for your business.

In today's digital age, having a website for your business or personal brand is essential. There...

Companies Are The New Bloggers

Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]

Listen To: 3 Stories About Handling Too Much Information

TMI: it’s the web’s shorthand for “too much information”—details we didn’t really need to know, stories that didn’t need to shared publicly, squirm-in-your-seat comments that were probably best left unsaid. But it’s also the current state of the Internet itself: simply too much information, served up too quickly to absorb. This week, we’re looking at […]

3 New Ideas about Usability on the Web

Designing a website for a client or rethinking the way a company or an organization displays information online can become commonplace tasks for marketers. But new ideas on usability, from passwords that are easier to remember but harder to crack to websites that track user frustration levels, are poised to change the way designers and […]

Q&A: Mark Cardwell on Choosing a Content Management System

Nearly every site on the web is powered by a content management system (CMS), a platform that allows easy editing and control over nearly every function of the site. But choosing a content management system isn’t always as easy as using one. Matt Hansen interviewed me this week about questions to ask when choosing a […]

Q&A: Mark Cardwell on Adaptive Versus Responsive Design

Each week, we bring you a perspective on a current issue in marketing, design and sales from a core member of the Cardwell Beach team. This week Matt Hansen interviews me on the differences between responsive and adaptive web design and whether responsive design lives up to the hype. Q: In a nutshell, what is the difference between […]

The Design Process (part 1): Discovery and Research

Everyone wants to see tangible results as quickly as possible; no one wants to start with the abstract. It would be a lot more fun to dive right in and start building a house, but any skilled contractor will refuse to start the project before having a clear understanding of the land’s title, the stability […]

You Don’t Want Mockups Too Soon

A lot of design firms present mockups with their proposals, and in theory this can seem impressive, like the designer really cares about your project. And let’s be honest, seeing your logo on a shiny new website or brochure is the most exciting part of the process! But several glaring issues can come about as a […]

Why Won’t My Sales Reps Use CRM?

CRM is a fantastic tool. However, in many instances, companies find that sales reps view any CRM system as a burden. Why? Over the past few years, CRM’s primary use has evolved from helping sales reps improve their relationships with customers to helping senior management visualize and forecast revenue. This evolution has been unfortunate because […]

When to Build a Cheap Website

Getting a great deal on your website is not only a badge of honor, but a truly rewarding part of business. A strategic decision not to over-invest in your website and it’s associated marketing services can be instrumental to your business’ success. This begs the question: are you making a decision that will help your […]