When it comes to building a strong brand, creating a brand family is a popular strategy. A brand...
What structures can I use to organize my family of brands?
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When it comes to building a strong brand, creating a brand family is a popular strategy. A brand...
I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]