Category: Content Marketing

Podcasting Is An Underserved Medium

Podcasting Is An Underserved Medium

For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce our own. As marketers, though, we’ve noticed something: despite the incredible growth and popularity of podcasts, there hasn’t...
3 Content Marketing Trends Shaping 2016

3 Content Marketing Trends Shaping 2016

Marketing using “content”—be it blogs, storytelling, visuals, or audio—is quickly becoming an industry-wide trend: roughly 70% of marketers surveyed in 2015 by the Content Marketing Institute reported having produced more content last year than the year...
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