Content Marketing

Gabe Fenigsohn talked with INC.com about creativity. See more here.

For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce our own. As marketers, though, we've noticed something: despite the incredible growth and popularity of podcasts, there hasn't been a corresponding growth in the ecosystem that enables podcasts to truly…

Marketing using "content"—be it blogs, storytelling, visuals, or audio—is quickly becoming an industry-wide trend: roughly 70% of marketers surveyed in 2015 by the Content Marketing Institute reported having produced more content last year than the year before. Nearly 90% of the marketers surveyed said they were doing some type of content marketing overall, the Institute…

Quid pro quo. I'll scratch your back, you scratch mine. Pay it forward. Whatever you call it, reciprocity is alive and well online today, especially in marketing. But that doesn't mean that every referral program out there works equally well. It takes a careful approach to ensure that a good referral program doesn't alienate your…

As 2016 dawns, it's a good time to revisit the perennial head scratcher of the marketing world: brands. Are they overrated, over-thought examples of tepid consensus thinking? Or are they essential, pick-poorly-at-your-peril keys to marketing success? We've reviewed some recent thinking on brands (and the pursuit of the perfect brand) for insights into the age-old…

Not long after the confetti is swept up and the champagne bottles are tossed out, many revelers wake up New Year's Day with a new goal. 'This is the year I'm going to exercise more, or quit smoking, or eat healthier,' they say. And for a lucky few, they're right. For many more, though, obstacles…