Every company or organization has values to which it adheres, and it’s important to define them for yourselves and for your customers. Your values are your brand: A company’s set of values is an increasingly important factor for buyers. What you stand for is often just as important as what you sell. If your brand […]
In the traditional marketing world, branding efforts are often shepherded at the executive level, with C-suite leaders initiating the process and driving the results. But a new study indicates that branding might be taking place in less obvious places, too, as the growth of the Internet and the availability of social media allows employees to […]
Music streaming service Spotify is currently experiencing a backlash against their app icon’s slightly altered shade of green. With consumers using words such as “angry” “confused” and “crazy” to describe the change, it’s worth taking a closer look at color strategy in branding and design. Color plays an even larger role in consumers’ immediate perception […]
I don’t claim to be an expert in psychology, but it’s certainly one of my passions both in and outside of work. There are dozens of ways archetypes are useful, including personality tests like Myers-Briggs, but I find the most interesting relate specifically to the role archetypes often play in brands (and buyer personas are a form of […]
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