When it comes to digital advertising, two of the most popular platforms are Facebook and Google....
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Display Advertising
What Makes A Good Mobile Ad? One Company is Trying to Find Out
In the waning days of 2015, a commotion started brewing in the online publishing world: what would happen to publishers, bloggers—content producers of any stripe, really—as ad blockers became more and more common amongst web users? The debate reached its peak as 2015 came to a close, with agonizing debates over whether ad blocking would […]
AdWords: Give the Red-Headed Stepchild of the Marketing Industry a Hug
Marketing creatives are always hoping to concoct the next Big Idea. The Big Idea wins awards, makes a career, and turns one’s paycheck into an obscene landscape of zeroes. The Big Idea is the most important thing to an industry creative. So let us take a moment to praise the least important thing to […]
Spring 2015: The Golden Age of the Subway Ad
Ever stand in a packed rush hour subway car finding yourself captivated by an ad for…a mattress company? Thanks to artful hand-drawn illustrations, clever captions and a whimsical feel, online mattress start-up Casper manages to accomplish the unthinkable. They’re getting jaded New Yorkers to smile on their commute. They’re also getting us to consider replacing a rather […]
Be on the lookout for below the belt advertising
Look around. It’s something New Yorkers, rarely do anymore. With the advent of mobile phones, we’re constantly gazing down at our devices trying to squeeze every last drop of productivity out of our day. You may not realize that your actions are driving an unintended shift: prices for above-the-waist out-of-home advertising have dropped dramatically in […]
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