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Q&A: Mark Cardwell on Choosing a Content Management System
Nearly every site on the web is powered by a content management system (CMS), a platform that allows easy editing and control over nearly every function of the site. But choosing a content management system isn’t always as easy as using one. Matt Hansen interviewed me this week about questions to ask when choosing a […]
The Design Process (part 1): Discovery and Research
Everyone wants to see tangible results as quickly as possible; no one wants to start with the abstract. It would be a lot more fun to dive right in and start building a house, but any skilled contractor will refuse to start the project before having a clear understanding of the land’s title, the stability […]
Why Won’t My Sales Reps Use CRM?
CRM is a fantastic tool. However, in many instances, companies find that sales reps view any CRM system as a burden. Why? Over the past few years, CRM’s primary use has evolved from helping sales reps improve their relationships with customers to helping senior management visualize and forecast revenue. This evolution has been unfortunate because […]
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