Resources

Market Research

Whose business won’t Amazon try to kill?

Whose business won’t Amazon try to kill?

It’s only a matter of time until Amazon comes for your business. At least that’s the impression the online retail giant is leaving as it announces a series of new ventures that simultaneously stretch the company beyond its original big box origins while also supporting its underlying mission to reach every shopper, everywhere, as quickly […]

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Our Relationship with Retail: Pop-up Shops as a Way of Life

Our Relationship with Retail: Pop-up Shops as a Way of Life

This is the third in a three-part series on the way our relationship to retail is changing. We’ve discussed a move towards more automation in the shopping experience and the rise of the subscription box, and today we’re tackling the concept of pop-up shops as a game changer in the retail storefront category. It’s an […]

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How Social Media Has Transformed Political Campaigns

How Social Media Has Transformed Political Campaigns

Politicians have always used their ability to connect with the public on a social and personal level as a campaigning tool. Now, with the rise of social media in the United States, politicians can communicate to the public on a larger scale with minimal effort. This is a dramatic shift in society that yields both […]

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Our Relationship with Retail: The Subscription Box Replaces Retail Sampling

Our Relationship with Retail: The Subscription Box Replaces Retail Sampling

This is the second in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we look at the growing trend of subscription boxes, which have figured out a sweet spot between efficiency and […]

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How Tesla Already Won the Electric Car Game

How Tesla Already Won the Electric Car Game

I’ve been noticing something lately, in parking lots, gas stations and airports across New York: electric car charging stations. Not long ago, these futuristic-looking energy sources would have been limited to a few home driveways and the occasional urban parking garage. Now, they are busier than ever, actually being used daily by real drivers. And […]

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Resources to Create a Digital Marketing Org Chart for 2016

Resources to Create a Digital Marketing Org Chart for 2016

  Download our customizable org chart template here.    Organizational Structure We’ve seen a number of recommendations on different org structures, but Hubspot’s is definitely the best. There are 7 fresh approaches to the marketing org chart in today’s fully digital world, and the best part is each one is based on interviews with real Chief Marketing […]

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Market-ING

Market-ING

When I think of the word Marketing it often reminds me of the sea. The three most important letters of the word are unassumingly tacked onto the end: ING. When many people speak (and I would assume, think) about marketing, they speak like it happens at a moment in time. It is viewed as something […]

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Innovation is Building a Business Around the Customers No One Wants

Innovation is Building a Business Around the Customers No One Wants

Business people in technology hear the term constantly… but what is disruptive innovation really? It’s easy to glorify the term innovation, and the term “disrupt” has clearly become a buzzword. But at the heart of the matter is some really great scientific theory that can help new companies and existing companies alike to capture market share […]

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Study Preview: The Financial Opportunity for Credit Unions with the Underbanked

Study Preview: The Financial Opportunity for Credit Unions with the Underbanked

Here’s a teaser from our latest study, “The Financial Opportunity for Credit Unions with the Underbanked.” THE FULL 20-PAGE REPORT INCLUDES: • The 5 things credit unions don’t realize they’re doing wrong to make underbanked customers feel confused, marginalized and skeptical. •  7 specific behaviors of the underbanked, and how to leverage them to grow deposits, acquire […]

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Framing things in the language of your prospects

Isn’t it nice when someone in another time zone does the conversion for you? How about when someone gets you a really thoughtful gift? In both situations another person is empathizing with your situation. Despite being done infrequently, this is ALWAYS received well. Brands are even worse than we are as individuals at empathizing with others because […]

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Shifting Resources from Sales to Marketing (Gradually)

Shifting Resources from Sales to Marketing (Gradually)

I constantly see this situation with our potential customers. They have a successful sales organization, their business comes from referrals, and they fear that if they take their eye off the ball for one moment, the whole thing will come crashing down. It’s a valid fear—one I empathize with deeply. At a certain point it […]

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Ideas for Your Tech-Service Hybrid

Ideas for Your Tech-Service Hybrid

Here are 4 simple, powerful guidelines to spark disruptive ideas for your tech-service hybrid: increase speed, reduce price, increase access, and dumb it down. It’s easy to forget Disruptive Innovation isn’t just a buzzword, it’s a practice rooted in science. Harvard Business professor Dr. Clayton Christensen spent 15 years uncovering the patterns that led to […]

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Everyone is Hiding Behind "the Definition of Sales Enablement"

Everyone is Hiding Behind "the Definition of Sales Enablement"

Why isn’t more sales enablement happening? I see groups on LinkedIn with 10,000+ members devoted to talking about it. Every client, technology vendor and consultant agrees that sales enablement is a great idea. Over 1800 people attended Forrester’s Sales Enablement Forum and sat through Scott Santucci’s “State of the Union” style address on sales enablement. But literally not […]

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Why B2B Companies Can’t Do Marketing In-House

Why B2B Companies Can’t Do Marketing In-House

This is not an April Fools’ joke: B2B marketing executed entirely in-house almost always goes wrong. Even if your in-house marketing team already has the proper mix of marketing specialists (artists) vs marketing generalists (managers), it’s still risky to execute marketing initiatives solely in-house. Here’s why: Your clients don’t pay you to get emotional  An agency’s clients explicitly […]

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