by Mike | May 6, 2014 | Industry News and Trends, Marketing Strategy
When coming up with ideas for a new web or mobile technology, it’s important to ask, “Why hasn’t someone else built a successful business out of this already?” With 7 billion people and counting, it is highly unlikely that no one had the vision or imagination to conceive the same idea. There are really only […]
by Mike | Apr 29, 2014 | Brand Advertising, Digital Advertising, Marketing Trends
I’ve talked with a number of marketing-focused tech startups about whether or not they feel ad agencies are a useful path to customers. In these conversations there’s strong consensus among freshly-funded companies that they can go it alone, and strong consensus from companies that have burned through their funding that they need help. I have […]
by Mike | Mar 4, 2014 | Brand Advertising, Marketing Strategy
When I was in the technology world, there was a strong emphasis on product; it was the heart and soul of everything we did. Now that I have a macro perspective on tech startups trying to sell to the CMO, VP of Marketing or agency partners, I realize the emphasis on product is confusing. Tech […]
