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Articles
Marketing in a Post-COVID-19 World: Sam Mallikarjunan, Chief Marketing Officer at Flock
On this installment of the Cardwell Beach Marketing Podcast, we ask, “What will marketing look like in a post-Covid-19 world?” We’re joined by Sam Mallikarjunan, an experienced SAAS marketer who has worked with Flock and HubSpot Labs, as well as taught digital marketing at Harvard. Together, we discuss how Covid-19 is changing marketing strategy, how to balance short-term customer acquisition with long-term thinking, and how the post-pandemic world will value marketers with financial acumen.
How to Use Livestreaming As An Audience Growth Tool
With the rise of on-demand services, today’s consumers have learned to want more from brands,...
Center and serve your target; ignore the rest
Great art is either loved or hated. The one reaction artists cannot abide is indifference. Great marketing, while certainly not as pure of heart as anything hanging in the Louvre or performed by the American Ballet Theater, is no different. Great campaigns will have passionate advocates and vociferous detractors. The goal is not to be […]
Extend the usefulness of your marketing strategy
Any good relationship with a marketing firm should start with the agency taking a deep dive into your business. That’s how an agency gets a sense of who you are, why you exist, and how you operate, which is an essential foundation for their strategic thinking. If you hadn’t previously seen the value in this […]
Why Your Values Matter
Every company or organization has values to which it adheres, and it’s important to define them for yourselves and for your customers. Your values are your brand: A company’s set of values is an increasingly important factor for buyers. What you stand for is often just as important as what you sell. If your brand […]
How to Survive Trade Show Season, Part One
It’s the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and finally put that new internal strategy into place. Oh, and it’s also trade show season. And with that comes the trade show hangover. Remember the last time you attended CES in Las Vegas, or that […]
Make Your Busiest Season High-Powered
We’ve enjoyed our summer vacations, gotten the kids back to school, and settled back into a familiar work routine. It’s time for what many businesses consider their busy season: the fall, winter, and spring months when we execute on our quarterly goals, fine-tune our annual plans, and assess our progress in the new year. […]
Conquering Chaos Through Communication and Discipline
The dawn of each new year always brings with it unforeseen challenges, opportunities, and questions. But with uncertainty also comes another feeling: anxiety triggered by chaos. When we originally wrote this blog post, it was early 2017 and the country—and, to a large extent, the world—was recovering from a chaotic U.S. presidential election cycle that […]
A Thought on Prime Day: "Stuff" Still Wins Out
Consider this: Roughly one out of every three U.S. dollars spent on Cyber Monday is spent on Amazon.com. So when the mid-summer, Amazon-created version thereof was just reported to have been the retailer’s biggest sales day ever…well, even detractors have to give credit where credit is due. An event that started off on a bad […]
The Car as a Service: Why Renting, Not Owning, is the New Frontier
When the Smart Car first appeared in the US in 2008, it raised some questions, perhaps the biggest being: would Americans used to trucks, sports cars, and open highways drive such tiny vehicles? While European drivers had been using Smart Cars for years, the driving conditions in Europe—congested cities, high fuel costs, and relative proximity—are […]
Using marketing technology vs. being used by marketing technology
This week some of the most influential people in creative media, marketing, and advertising are all gathered together in one spot—Cannes—for the annual Cannes Lions festival. And just like every year, luminaries in the marketing and design fields share insights they’ve learned while working with brands large and small. We’ve been keeping an eye on […]
Gracefully degrading your work
There’s a web term you might not have heard before, although you would likely know it when you see it. It’s called graceful degradation, and it works like this: when you visit a website in a modern, standards-compliant web browser, you see all the bells and whistles, all the features, and all the elegant web […]
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