It’s a move that’s captivated both the New York Times and Ad Age, and left football fans to make last-minute adjustments to their evening plans: ESPN is making New Year’s Eve a football event. After high rates for New Year’s Eve play-off games last year, the sports giant is trying the maneuver again, scheduling two […]
I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
After a distinguished career as a sales leader, Bob Heiss now trains executives across industries on business development fundamentals with Sandler Training. This week he sits down with us to talk about the intractable debate between sales and marketing teams within organizations and how that traditional divide is slowly fading with advances in data-driven and […]
