Free Covid-19 Marketing Resources 

Tag: Archetypes

Archetypes 101: Brands Rooted in Our Dreams

I don’t claim to be an expert in psychology, but it’s certainly one of my passions both in and outside of work. There are dozens of ways archetypes are useful, including personality tests like Myers-Briggs,  but I find the most interesting relate specifically to the role archetypes often play in brands (and buyer personas are a form of […]
Sign up to receive our weekly marketing advice.