by Mike | Jan 4, 2016 | Industry Insights, Industry News and Trends, Market Research
Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their refrigerators. The familiar orange box and its trademark “arm with hammer” logo […]
by mhansen | Dec 30, 2015 | Industry News and Trends, Marketing Trends
As the year comes to a close, prognosticators of all stripes have taken to their keyboards to write up their predictions for 2016. We’ve sifted through the analyses and selected the most intriguing, well-reasoned ideas for trends to watch in the coming year, from emails that look good on every device to personal digital assistants […]
by Mike | Dec 28, 2015 | Industry Insights, Industry News and Trends
It’s that time of year again. In addition to the crush of holiday ads, there’s another annual tradition that greets us as we watch our TV marathons, browse our favorite sites, and engage in some last-minute shopping. It’s the end of the year charity drive. While December 31 might mark the end of the fiscal […]
by mhansen | Dec 25, 2015 | Industry News and Trends, Market Research
Marketers have known for some time that consumers often associate certain brands with an emotional cue. A much-loved brand from childhood can evoke nostalgia, sympathy, or even longing, for example. But what they haven’t known is what happens to consumers’ perception of a brand when they are feeling a certain way (happy, sad, optimistic, or […]
