by mhansen | Dec 18, 2015 | Brand Messaging, Brand Strategy
In the traditional marketing world, branding efforts are often shepherded at the executive level, with C-suite leaders initiating the process and driving the results. But a new study indicates that branding might be taking place in less obvious places, too, as the growth of the Internet and the availability of social media allows employees to […]
by mhansen | Dec 3, 2015 | Brand Strategy, Social Media Marketing
The reactions came quickly, and they were blunt: the company was suffering from a mid-life crisis, was a negative force in low-income urban communities, was patronizing, was elitist, was naive. And that was just day one of Starbucks’ “Race Together” campaign. The multinational coffee company waded into the national debate over race relations in America […]
by mhansen | Dec 2, 2015 | Industry Insights, Industry News and Trends, Marketing Case Studies, Marketing Trends
Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
