by mhansen | Nov 6, 2015 | Social Media Marketing
Here at CMO Central, we analyze the impact of social media frequently— within industries, in the context of the week’s business news, and inside cutting-edge research. There are many worthwhile reasons to explore the way social media influences our habits and buying power, but ultimately it all comes down to the sheer scale of social […]
by Mike | Nov 2, 2015 | Industry Insights, Industry News and Trends, Market Research
I’ve been noticing something lately, in parking lots, gas stations and airports across New York: electric car charging stations. Not long ago, these futuristic-looking energy sources would have been limited to a few home driveways and the occasional urban parking garage. Now, they are busier than ever, actually being used daily by real drivers. And […]
by mhansen | Oct 23, 2015 | Industry Insights, Industry News and Trends
There’s a scene in HBO’s “Silicon Valley” that parodies our economy’s love affair with social networks. At pitch after pitch, hopeful young tech entrepreneurs proclaim their company to be “so, lo, mo” or “mo, lo, so,” eventually tripping over their words entirely in a jumble of acronyms. What they are trying to say is the […]
by mhansen | Oct 21, 2015 | Brand Strategy
Every week, we turn over our reading lists to help share some of the web’s best writing on marketing and business. This week, we’re looking at the perennial marketing topic of building and nurturing a brand, and the surprising changes (and industries) that are reshaping the term. Techno-brands: Companies like Tesla and Sonos have a […]
