by Mike | Oct 19, 2015 | Industry Insights, Industry News and Trends
For the past three weeks, we’ve looked at the unbanked in America- who they are, what services they rely upon outside of traditional banks and why they make the choices they do. Today, we’re going to answer a fundamental question: why should mainstream financial institutions care about this demographic— and how they do go about […]
by Mike | Aug 26, 2015 | Industry Insights, Industry News and Trends
In 2008, Budweiser, the beer brand that Americans drink more than any other, stopped being American. With parent company Anheuser-Busch purchased by Belgian firm InBev, the new company needed to reassure both customers and investors that neither its product nor its market share would change with the new ownership. And so they rebranded the new […]
by Mike | Jun 30, 2015 | Industry News and Trends
Every summer we practice what we preach and assess our own brand. We want to reach the next level quickly, so the focus for this year’s session was for the management team to align on a clear 10-week plan aimed at rapid transformation. We know that marketing is what will propel us to the next level, and that […]
by Mike | Sep 2, 2014 | Brand Strategy
Improving your brand gets more expensive every day you don’t take action. I’m not talking about inflation, rather customer perception and the momentum you build with customers– whether consciously or not. Here are three reasons to improve your brand sooner rather than later, no matter what stage you’re in. 1. Confuse fewer customers You reach […]
