I’ve been noticing something lately, in parking lots, gas stations and airports across New York: electric car charging stations. Not long ago, these futuristic-looking energy sources would have been limited to a few home driveways and the occasional urban parking garage. Now, they are busier than ever, actually being used daily by real drivers. And […]
Each week we sit down with members of the Cardwell Beach team to discuss marketing, sales and team management insights. This week, Matt Hansen interviewed me about the legendary Starbucks pumpkin spice latte, the growing trend towards seasonal-themed goods and what this tells us about the power of marketing to your customers on a seasonal […]
There’s a scene in HBO’s “Silicon Valley” that parodies our economy’s love affair with social networks. At pitch after pitch, hopeful young tech entrepreneurs proclaim their company to be “so, lo, mo” or “mo, lo, so,” eventually tripping over their words entirely in a jumble of acronyms. What they are trying to say is the […]
Every week, we turn over our reading lists to help share some of the web’s best writing on marketing and business. This week, we’re looking at the perennial marketing topic of building and nurturing a brand, and the surprising changes (and industries) that are reshaping the term. Techno-brands: Companies like Tesla and Sonos have a […]
For the past three weeks, we’ve looked at the unbanked in America- who they are, what services they rely upon outside of traditional banks and why they make the choices they do. Today, we’re going to answer a fundamental question: why should mainstream financial institutions care about this demographic— and how they do go about […]
