by mhansen | Nov 26, 2015 | Industry Insights, Industry News and Trends
Macy’s launched its first Thanksgiving day parade 89 years ago featuring employees strutting down 34th Street amid floats and zoo animals on loan from Central Park—the precursor to today’s event, with its two dozen marching bands and more than 20 helium-filled floats. In many ways, it’s a branding spectacular, as companies fill the skies with […]
by Mike | Nov 16, 2015 | Industry Insights, Industry News and Trends, Market Research
This is the second in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we look at the growing trend of subscription boxes, which have figured out a sweet spot between efficiency and […]
by mhansen | Nov 13, 2015 | Brand Strategy
There is a persistent rumor among marketers that strong brands create an emotional attachment within consumers, and that eventually consumers can even associate human qualities with brands. But until a team of Chinese and American researchers put this theory to the test, no one had any scientific evidence to back it up. Now, it appears, […]
