Macy’s launched its first Thanksgiving day parade 89 years ago featuring employees strutting down 34th Street amid floats and zoo animals on loan from Central Park—the precursor to today’s event, with its two dozen marching bands and more than 20 helium-filled floats. In many ways, it’s a branding spectacular, as companies fill the skies with […]
Politicians have always used their ability to connect with the public on a social and personal level as a campaigning tool. Now, with the rise of social media in the United States, politicians can communicate to the public on a larger scale with minimal effort. This is a dramatic shift in society that yields both […]