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Tag: Cold Outreach

Cold outreach: Lessons Learned on the New York City Subway

by brian | Sep 17, 2014 | Customer Acquisition, Marketing Strategy

I was on my way to lunch, sitting on New York City’s midtown 6 train. An oddly-dressed woman with a funny hat and a large backpack motioned for me to take my headphones off. Oh great, another one from the loony bin– pretend you don’t see her. She gave me a face that said, “you’re […]