Marketing creatives are always hoping to concoct the next Big Idea. The Big Idea wins awards, makes a career, and turns one’s paycheck into an obscene landscape of zeroes. The Big Idea is the most important thing to an industry creative. So let us take a moment to praise the least important thing to […]
Dr. Jakob Nielsen is a renowned expert on the critical aspects of quality digital development who has been called “one of the world’s foremost experts in Web usability” by everyone from BusinessWeek to insiders at Google. So which language would this globally influential tech guru consider to be indispensable, yet consistently undervalued and overlooked: Java, Objective-C, C++, Python, Ruby on […]