Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their refrigerators. The familiar orange box and its trademark “arm with hammer” logo […]
It’s a move that’s captivated both the New York Times and Ad Age, and left football fans to make last-minute adjustments to their evening plans: ESPN is making New Year’s Eve a football event. After high rates for New Year’s Eve play-off games last year, the sports giant is trying the maneuver again, scheduling two […]
As the year comes to a close, prognosticators of all stripes have taken to their keyboards to write up their predictions for 2016. We’ve sifted through the analyses and selected the most intriguing, well-reasoned ideas for trends to watch in the coming year, from emails that look good on every device to personal digital assistants […]
It’s that time of year again. In addition to the crush of holiday ads, there’s another annual tradition that greets us as we watch our TV marathons, browse our favorite sites, and engage in some last-minute shopping. It’s the end of the year charity drive. While December 31 might mark the end of the fiscal […]
Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]
