Tag: Innovation

3 Ideas about the Future of Blogging

3 Ideas about the Future of Blogging

For decades, blogs were the Internet’s currency—if you had one, you could command an audience, if you didn’t, gathering a digital following was much harder. Bloggers like Andrew Sullivan, Seth Godin, and the personalities behind Boing Boing used their digital platforms to launch online empires that engaged millions. But with the growth of social media […]
4 Marketing Trends to Watch in 2016

4 Marketing Trends to Watch in 2016

As the year comes to a close, prognosticators of all stripes have taken to their keyboards to write up their predictions for 2016. We’ve sifted through the analyses and selected the most intriguing, well-reasoned ideas for trends to watch in the coming year, from emails that look good on every device to personal digital assistants […]
Insight of the Week: When Branding, Try Bonding

Insight of the Week: When Branding, Try Bonding

Marketers have known for some time that consumers often associate certain brands with an emotional cue. A much-loved brand from childhood can evoke nostalgia, sympathy, or even longing, for example. But what they haven’t known is what happens to consumers’ perception of a brand when they are feeling a certain way (happy, sad, optimistic, or […]
3 New Ideas about Usability on the Web

3 New Ideas about Usability on the Web

Designing a website for a client or rethinking the way a company or an organization displays information online can become commonplace tasks for marketers. But new ideas on usability, from passwords that are easier to remember but harder to crack to websites that track user frustration levels, are poised to change the way designers and […]