by Mike | Dec 21, 2015 | Brand Persona, Brand Strategy
I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
by mhansen | Dec 2, 2015 | Industry Insights, Industry News and Trends, Marketing Case Studies, Marketing Trends
Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
by mhansen | Nov 25, 2015 | Industry News and Trends
As many of us hustle home for a mid-week Thanksgiving holiday, it’s a good time to revisit the growing trend of the distributed workplace, a model which many firms-including Cardwell Beach-have turned to for maximum employee flexibility. But with a workforce scattered across time zones and office spaces, technology and new office policies are increasingly […]
by Mike | Nov 23, 2015 | Industry Insights, Industry News and Trends, Market Research
This is the third in a three-part series on the way our relationship to retail is changing. We’ve discussed a move towards more automation in the shopping experience and the rise of the subscription box, and today we’re tackling the concept of pop-up shops as a game changer in the retail storefront category. It’s an […]
