When the Smart Car first appeared in the US in 2008, it raised some questions, perhaps the biggest being: would Americans used to trucks, sports cars, and open highways drive such tiny vehicles? While European drivers had been using Smart Cars for years, the driving...
There’s a web term you might not have heard before, although you would likely know it when you see it. It’s called graceful degradation, and it works like this: when you visit a website in a modern, standards-compliant web browser, you see all the bells...
Earlier this year, we looked into the ways that podcasts are a rarity in today’s digital media landscape: an underserved digital niche. Indeed, while it seems like every other form of digital media has a robust ecosystem supporting it—from the boom in streaming...
Perhaps you remember the iPad launch of 2010? Though the idea of the tablet computer wasn’t new, Apple stamped its approval on the device by releasing their own version and instantly set the Internet abuzz. First came the jokes, then came the skepticism....
For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce our own. As marketers, though, we’ve noticed something: despite the incredible growth and popularity of podcasts, there hasn’t...
