by Mike | Jan 4, 2016 | Industry Insights, Industry News and Trends, Market Research
Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their refrigerators. The familiar orange box and its trademark “arm with hammer” logo […]
by Mike | Dec 28, 2015 | Industry Insights, Industry News and Trends
It’s that time of year again. In addition to the crush of holiday ads, there’s another annual tradition that greets us as we watch our TV marathons, browse our favorite sites, and engage in some last-minute shopping. It’s the end of the year charity drive. While December 31 might mark the end of the fiscal […]
by mhansen | Dec 18, 2015 | Brand Messaging, Brand Strategy
In the traditional marketing world, branding efforts are often shepherded at the executive level, with C-suite leaders initiating the process and driving the results. But a new study indicates that branding might be taking place in less obvious places, too, as the growth of the Internet and the availability of social media allows employees to […]
by mhansen | Dec 17, 2015 | Industry News and Trends, Marketing Trends, Technology Trends
Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]
