Tag: Internal Alignment

Blending Technology and Data in Modern Marketing: A Conversation with Kim Ann King, VP of Marketing at EiQ Networks

Blending Technology and Data in Modern Marketing: A Conversation with Kim Ann King, VP of Marketing at EiQ Networks

Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]
Insight of the Week: Marketing Is Both Internal and External

Insight of the Week: Marketing Is Both Internal and External

For many marketing professionals, it’s easy to focus on one target audience above all: the customer. After all, it’s customers that buy products and services, drive sales and revenue growth, and form the target audience for most marketing, right? New research from a team of American business schools indicates that a marketing professional may actually […]
Fostering Sales and Marketing Collaboration: A Conversation with Bob Heiss of Sandler Training

Fostering Sales and Marketing Collaboration: A Conversation with Bob Heiss of Sandler Training

After a distinguished career as a sales leader, Bob Heiss now trains executives across industries on business development fundamentals with Sandler Training. This week he sits down with us to talk about the intractable debate between sales and marketing teams within organizations and how that traditional divide is slowly fading with advances in data-driven and […]
Marketing a Problem-Solving Technology: A Conversation with Randy Drawas, Chief Marketing Officer at Samanage

Marketing a Problem-Solving Technology: A Conversation with Randy Drawas, Chief Marketing Officer at Samanage

Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]