by mhansen | Dec 11, 2015 | Industry Insights, Industry News and Trends, Marketing Case Studies, Marketing Trends
For many marketing professionals, it’s easy to focus on one target audience above all: the customer. After all, it’s customers that buy products and services, drive sales and revenue growth, and form the target audience for most marketing, right? New research from a team of American business schools indicates that a marketing professional may actually […]
by mhansen | Dec 9, 2015 | Industry Insights, Industry News and Trends, Marketing Trends, Uncategorized
After a distinguished career as a sales leader, Bob Heiss now trains executives across industries on business development fundamentals with Sandler Training. This week he sits down with us to talk about the intractable debate between sales and marketing teams within organizations and how that traditional divide is slowly fading with advances in data-driven and […]
by mhansen | Dec 2, 2015 | Industry Insights, Industry News and Trends, Marketing Case Studies, Marketing Trends
Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
by mhansen | Nov 25, 2015 | Industry News and Trends
As many of us hustle home for a mid-week Thanksgiving holiday, it’s a good time to revisit the growing trend of the distributed workplace, a model which many firms-including Cardwell Beach-have turned to for maximum employee flexibility. But with a workforce scattered across time zones and office spaces, technology and new office policies are increasingly […]
by mhansen | Nov 20, 2015 | Analytics and Data
Measurement has become an obsession for many of us. Fitbit wrist trackers count our steps, our phones track everything from the calories we burn to the places we visit to the number of emails we check, and our social media accounts track endless retweets, likes and friend requests. We have become, by and large, a […]
