by mhansen | Oct 7, 2015 | Industry News and Trends, Technology Trends
Each week, we comb over our reading lists to offer you new perspectives on the biggest topics in marketing, technology and business. This week, we’re diving into some new developments in the tech world, as well as shake-ups in advertising and questions over big data. Google has a new motto: With Google’s parent company christening […]
by Mike | Oct 5, 2015 | Industry News and Trends
Last week we laid out an ambitious vision: the country’s leading financial institutions marketing to the country’s poorest customers. While it may seem like a tough sell, the unbanked and underbanked market represents more than 28% of American families, who each year spend millions on sometimes predatory alternative services. In this series, we’re exploring this […]
by Mike | Sep 28, 2015 | Industry Insights, Industry News and Trends
Picture this: you’re the head of marketing at a nationally renowned financial institution. Your board is looking for rapid growth and has asked for your recommendations. After weeks of preparation, you announce that the company’s best bet is to start marketing to the poorest of the poor. You go on to explain the ongoing crisis […]
by mhansen | Sep 23, 2015 | Industry News and Trends
We’re all busy. When time is short, reading often falls to the bottom of the list. But here at Cardwell Beach, we try to make time each week to digest the news, dig through think pieces and scan new research so that we can present intriguing insights about the way we live, think and buy […]
