by Mike | Sep 21, 2015 | Industry Insights, Industry News and Trends
At every job that I’ve had, the thing that drained me the most was the commute. Some were driving, others were public transportation. Public transportation was a little better because at least I could read and answer email, but only marginally. The strange thing is that I probably travel for work more now than I […]
by Mike | Jan 6, 2015 | Industry News and Trends, Marketing Trends
This post isn’t for companies trying to survive maybe one more year—it’s for innovators looking to shake up markets and dominate industries. As we head into 2015, you’re likely hearing about the importance of content marketing, social listening, marketing automation, etc. Those status-quo tactics are all great and should be done, but they won’t put […]
by Mike | Dec 5, 2014 | Industry Insights, Industry News and Trends
First there were private offices, then cubicles, then the open concept. Turning the modern office space into an environment conducive to creating good advertising has been a minor preoccupation since the first creative dragged his briefcase to work. In any case, I recently read two articles about office renovation experiments: one was about the Barbarian Group’s […]
by Mike | Dec 2, 2014 | Customer Acquisition, Customer Retention, Lead Generation, Market Research, Marketing Automation, Marketing Strategy
Business people in technology hear the term constantly… but what is disruptive innovation really? It’s easy to glorify the term innovation, and the term “disrupt” has clearly become a buzzword. But at the heart of the matter is some really great scientific theory that can help new companies and existing companies alike to capture market share […]
by Mike | Nov 18, 2014 | Market Research, Marketing Strategy
Here’s a teaser from our latest study, “The Financial Opportunity for Credit Unions with the Underbanked.” THE FULL 20-PAGE REPORT INCLUDES: • The 5 things credit unions don’t realize they’re doing wrong to make underbanked customers feel confused, marginalized and skeptical. • 7 specific behaviors of the underbanked, and how to leverage them to grow deposits, acquire […]
