by Mike | Oct 14, 2014 | Ad Copywriting, Bing Ads, Digital Advertising, Display Advertising, Google Ads, Landing Page Optimization, Personalization, Retargeting, Segmentation
Look around. It’s something New Yorkers, rarely do anymore. With the advent of mobile phones, we’re constantly gazing down at our devices trying to squeeze every last drop of productivity out of our day. You may not realize that your actions are driving an unintended shift: prices for above-the-waist out-of-home advertising have dropped dramatically in […]
by Mike | Jun 17, 2014 | Industry News and Trends, Technology Trends
Market research firm Frost & Sullivan reported that the LED lighting market earned about $3.57 billion in 2011. The firm forecasts the market to grow to an estimated $23.24 billion by 2018. 100 years ago, it was unthinkable that a luxury item such as the electric light would be in danger of becoming a commodity, but that […]
by Mike | May 6, 2014 | Industry News and Trends, Marketing Strategy
When coming up with ideas for a new web or mobile technology, it’s important to ask, “Why hasn’t someone else built a successful business out of this already?” With 7 billion people and counting, it is highly unlikely that no one had the vision or imagination to conceive the same idea. There are really only […]
by Mike | Apr 14, 2014 | Industry News and Trends, Market Research
Here are 4 simple, powerful guidelines to spark disruptive ideas for your tech-service hybrid: increase speed, reduce price, increase access, and dumb it down. It’s easy to forget Disruptive Innovation isn’t just a buzzword, it’s a practice rooted in science. Harvard Business professor Dr. Clayton Christensen spent 15 years uncovering the patterns that led to […]
by Mike | Mar 25, 2014 | Industry Insights, Industry News and Trends, Technology Trends
A new trend is emerging in the service industry. Attorneys, event producers, real estate firms, language translation companies, architects, cleaning services and even electrical contractors are beginning to differentiate themselves with technology. We’re calling it the tech-service hybrid. Each industry uses technology differently, but they’re united by a competitive advantage that relies primarily on software […]
