by Mike | Apr 5, 2016 | Brand Advertising, Brand Identity, Brand Purpose, Brand Strategy
It’s one of the most recognizable logos in the world: a small white f set against a shiny blue backdrop. Alongside Twitter, McDonalds, and Apple, the Facebook symbol is one of a handful of icons that transcend borders, nationalities, and cultures with its meaning. And Facebook’s logo is just one small fraction of its global […]
by Mike | Mar 23, 2016 | Brand Advertising, Brand Identity, Brand Strategy, Marketing Case Studies, Unique Selling Proposition
We were intrigued recently by a Medium post from Tomaž Štolfa of Layer which explored the evolution of what he called “conversational interfaces” from DOS to the desktop trash can to instant messaging to more recent arrivals like SMS and Slack. His conclusion? Nearly every product or service online today “has or will soon have […]
by Mike | Mar 14, 2016 | Brand Advertising, Brand Strategy, Customer Acquisition, Customer Retention
Traditionally, American culture has aspired towards the finer things in life, leisure time and luxury goods among them. But increasingly, basking in luxury is no longer top priority for a growing class of consumers. These happiness hunters are looking away from consumer goods and towards a less quantifiable asset: a sense of accomplishment from overcoming […]
