by Mike | Jan 11, 2016 | Industry Insights, Industry News and Trends
Not long after the confetti is swept up and the champagne bottles are tossed out, many revelers wake up New Year’s Day with a new goal. ‘This is the year I’m going to exercise more, or quit smoking, or eat healthier,’ they say. And for a lucky few, they’re right. For many more, though, obstacles […]
by mhansen | Jan 7, 2016 | A/B Testing, Ad Copywriting, Digital Advertising, Display Advertising, Uncategorized
In the waning days of 2015, a commotion started brewing in the online publishing world: what would happen to publishers, bloggers—content producers of any stripe, really—as ad blockers became more and more common amongst web users? The debate reached its peak as 2015 came to a close, with agonizing debates over whether ad blocking would […]
by Mike | Jan 4, 2016 | Industry Insights, Industry News and Trends, Market Research
Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their refrigerators. The familiar orange box and its trademark “arm with hammer” logo […]
by mhansen | Dec 30, 2015 | Industry News and Trends, Marketing Trends
As the year comes to a close, prognosticators of all stripes have taken to their keyboards to write up their predictions for 2016. We’ve sifted through the analyses and selected the most intriguing, well-reasoned ideas for trends to watch in the coming year, from emails that look good on every device to personal digital assistants […]
