by Mike | Dec 28, 2015 | Industry Insights, Industry News and Trends
It’s that time of year again. In addition to the crush of holiday ads, there’s another annual tradition that greets us as we watch our TV marathons, browse our favorite sites, and engage in some last-minute shopping. It’s the end of the year charity drive. While December 31 might mark the end of the fiscal […]
by mhansen | Dec 23, 2015 | User Experience, Web Design, Web Development
Designing a website for a client or rethinking the way a company or an organization displays information online can become commonplace tasks for marketers. But new ideas on usability, from passwords that are easier to remember but harder to crack to websites that track user frustration levels, are poised to change the way designers and […]
by Mike | Dec 21, 2015 | Brand Persona, Brand Strategy
I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
by mhansen | Dec 18, 2015 | Brand Messaging, Brand Strategy
In the traditional marketing world, branding efforts are often shepherded at the executive level, with C-suite leaders initiating the process and driving the results. But a new study indicates that branding might be taking place in less obvious places, too, as the growth of the Internet and the availability of social media allows employees to […]
by mhansen | Dec 17, 2015 | Industry News and Trends, Marketing Trends, Technology Trends
Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]
