I’ve talked with a number of marketing-focused tech startups about whether or not they feel ad agencies are a useful path to customers. In these conversations there’s strong consensus among freshly-funded companies that they can go it alone, and strong...
When I was in the technology world, there was a strong emphasis on product; it was the heart and soul of everything we did. Now that I have a macro perspective on tech startups trying to sell to the CMO, VP of Marketing or agency partners, I realize the emphasis on...
