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Tag: Social Media

The ALS Ice Bucket Challenge: Analyzing Great Viral Marketing for a Great Cause

by Mike | Aug 12, 2014 | Market Research, Marketing Strategy

At this point, if you’ve been on Facebook, Twitter or Instagram in the past two weeks you’ve likely seen a friend or family member take the ice bucket challenge to support ALS (Lou Gehrig’s Disease). Viral marketing is still much more art than science, but some common threads run through most successful viral campaigns, whether […]