Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
There’s a new trend in the tech world called the “Full-Stack Startup,” coined by Chris Dixon. Here’s his take: Suppose you develop a new technology that is valuable to some industry. The old approach was to sell or license your technology to the existing companies in that industry. The new approach is to build a complete, […]
We have worked with a number of tech-service hybrids recently, and a trend that’s emerging within the category is visibility. It’s a high-impact and seemingly obvious way for a service company to differentiate itself. The main hesitation when purchasing a service is often, “how am I supposed to know whether this person/company is doing a good […]
Here are 4 simple, powerful guidelines to spark disruptive ideas for your tech-service hybrid: increase speed, reduce price, increase access, and dumb it down. It’s easy to forget Disruptive Innovation isn’t just a buzzword, it’s a practice rooted in science. Harvard Business professor Dr. Clayton Christensen spent 15 years uncovering the patterns that led to […]
A new trend is emerging in the service industry. Attorneys, event producers, real estate firms, language translation companies, architects, cleaning services and even electrical contractors are beginning to differentiate themselves with technology. We’re calling it the tech-service hybrid. Each industry uses technology differently, but they’re united by a competitive advantage that relies primarily on software […]
