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Tag: Understanding Customers

Innovation is Building a Business Around the Customers No One Wants

Innovation is Building a Business Around the Customers No One Wants

by | Dec 2, 2014 | Customer Acquisition, Customer Retention, Lead Generation, Market Research, Marketing Automation, Marketing Strategy

Business people in technology hear the term constantly… but what is disruptive innovation really? It’s easy to glorify the term innovation, and the term “disrupt” has clearly become a buzzword. But at the heart of the matter is some really great scientific theory that can help new companies and existing companies alike to capture market share […]