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Why Every Business Should Have a Zoom Virtual Background

Since the advent of the COVID-19 pandemic, many of us have spent at least part of each workday on Zoom or other video conferencing platforms.

After all, whether we’re meeting with clients, talking to prospective customers, or conducting internal meetings, we’re more often than not appearing in front of a webcam these days.

And while we could all benefit from cutting back our on-screen time, Zoom has simply become the cost of doing business for many industries.

And whether we like it or not, we’re judged by our appearance during these video conferencing sessions. Just looking at the popularity of “credibility bookshelves” and celebrity room ratings reveals how attuned we’ve all become to our online image in the Zoom era.

That’s why we’re helping our clients look their best during video conferences by creating customized virtual backgrounds featuring their brand visuals. Just a few clicks can elevate their presentation from drab home office to professional brand for those important calls and online events.

The values of virtual backgrounds include:

  • Creating a consistent look and feel for the business and brand
  • Avoiding any distracting or embarrassing “behind the scenes” glimpses into home offices
  • Allowing audiences to focus on the speaker, not the setting
  • Establishing brand reinforcement through repetition of logo and visuals

Best of all, branded virtual backgrounds are a low-cost, highly effective way to “level up” your organization’s online presence without having to invest in a new tool, system, or process.

Interested in learning more about virtual backgrounds for your business? Contact us directly for a free consultation.

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