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Recent Articles
iPads are useless (but they were important)
Perhaps you remember the iPad launch of 2010? Though the idea of the tablet computer wasn’t new, Apple stamped its approval on the device by releasing their own version and instantly set the Internet abuzz. First came the jokes, then came the skepticism. Eventually, though, a third reaction appeared: cautious optimism. Perhaps this super-sized iPhone […]
I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and tried-and-true rules of retail don’t apply. Take a listen for insights into the way we see the global luxury market both recovering and changing in the year to come. Podcast […]
Is Facebook a brand or a product?
It’s one of the most recognizable logos in the world: a small white f set against a shiny blue backdrop. Alongside Twitter, McDonalds, and Apple, the Facebook symbol is one of a handful of icons that transcend borders, nationalities, and cultures with its meaning. And Facebook’s logo is just one small fraction of its global […]
Podcasting Is An Underserved Medium
For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce our own. As marketers, though, we’ve noticed something: despite the incredible growth and popularity of podcasts, there hasn’t been a corresponding growth in the ecosystem that enables podcasts to truly […]
Talking With—Not At—Your Website
We were intrigued recently by a Medium post from Tomaž Štolfa of Layer which explored the evolution of what he called “conversational interfaces” from DOS to the desktop trash can to instant messaging to more recent arrivals like SMS and Slack. His conclusion? Nearly every product or service online today “has or will soon have […]
I sat down with Shannon Eis, Vice President of Corporate Communications at Yelp, to talk about the ways the online ratings engine is making the user its top priority when making decisions, and how that commitment extends all the way to fighting local legislation on behalf of their user base. Take a listen for more […]
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