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Recent Articles
Marketing Post-COVID: Barry Breede, Chief Marketing and Innovation Officer at Koppers, Inc
We ask Barry Breede, Chief Marketing Officer at utility pole provider Koppers, “What will marketing look like post-Covid-19?” In this in-depth conversation, we discuss how innovation can help differentiate commodity products, the importance of building long-term relationships, and why a sense of stability will be critical for marketing moving forward.
Marketing Post-COVID: Tom Butta, Chief Marketing Officer at SignalFx and Sprinklr
We ask Tom Butta, Chief Marketing Officer at SignalFx and Sprinklr, “what will marketing look like in the post Covid-19 world?” In this revealing conversation, we discuss brand positioning in a noisy marketplace, why giving back is so critical at this time, and how digital marketing and data will reign supreme post-Covid-19.
Marketing Post-COVID: Melanie Huet, EVP/Chief Marketing Officer, Serta Simmons Bedding
We’re joined by Melanie Huet, Chief Marketing Officer at Serta Simmons Bedding, to discuss the future of marketing in the post-Covid-19 world. We discuss the need for spontaneous charitable efforts during tough times, the ways that the pandemic has changed product sales, and how to relaunch a brand on TikTok.
Marketing Post-COVID: Amy Scissons, Chief Marketing Officer, International @ Mercer
On this episode of the Cardwell Beach Marketing Podcast, we answer the question “What will marketing look like in a post-Covid-19 world?” with Amy Scissons, Chief Marketing Officer for International Regions at the professional services firm Mercer. Together, we dive into the challenges of creating a global marketing strategy, the need for empathy during tough times, and why a shift to a digital-first approach seems inevitable.
Marketing Post-COVID: Gordon Ho, Chief Marketing Officer, Princess Cruises
Gordon Ho, former Chief Marketing Officer and Head of Sales at Princess Cruises, joins us to discuss the future of marketing in the post-Covid-19 world. Gordon is now the founder of the Xpertainment group at xpertainment.com, a marketing consultancy focusing on the intersection of Experiences and Entertainment. In this episode, we discuss the impact of Covid-19 on the cruise industry, the future of shared in-person experiences, and the importance of developing a community among customers.
Marketing in a Post-COVID-19 World: Heather Loisel, Chief Marketing Officer @ Ricoh, Skillsoft
On this installment of the Cardwell Beach Marketing Podcast, we ask, “What will marketing look like in a post-Covid-19 world?” We’re joined by Heather Loisel, who has served as Chief Marketing Officer for organizations including Ricoh and Skillsoft. Together, we discuss the challenges facing B2B organizations of different sizes and scales, as well as why future-looking marketing is so powerful at this uncertain moment