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Marketing in a Post-COVID-19 World: Sam Mallikarjunan, Chief Marketing Officer at Flock

On this installment of the Cardwell Beach Marketing Podcast, we ask, “What will marketing look like in a post-Covid-19 world?” We’re joined by Sam Mallikarjunan, an experienced SAAS marketer who has worked with Flock and HubSpot Labs, as well as taught digital marketing at Harvard. Together, we discuss how Covid-19 is changing marketing strategy, how to balance short-term customer acquisition with long-term thinking, and how the post-pandemic world will value marketers with financial acumen.

How to Use Livestreaming As An Audience Growth Tool

With the rise of on-demand services, today’s consumers have learned to want more from brands,...

Center and serve your target; ignore the rest

Great art is either loved or hated. The one reaction artists cannot abide is indifference. Great marketing, while certainly not as pure of heart as anything hanging in the Louvre or performed by the American Ballet Theater, is no different. Great campaigns will have passionate advocates and vociferous detractors. The goal is not to be […]

Extend the usefulness of your marketing strategy

Any good relationship with a marketing firm should start with the agency taking a deep dive into your business. That’s how an agency gets a sense of who you are, why you exist, and how you operate, which is an essential foundation for their strategic thinking. If you hadn’t previously seen the value in this […]

Why Your Values Matter

Every company or organization has values to which it adheres, and it’s important to define them for yourselves and for your customers. Your values are your brand: A company’s set of values is an increasingly important factor for buyers. What you stand for is often just as important as what you sell. If your brand […]

How to Survive Trade Show Season, Part One

It’s the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and finally put that new internal strategy into place. Oh, and it’s also trade show season. And with that comes the trade show hangover. Remember the last time you attended CES in Las Vegas, or that […]