by mhansen | Sep 30, 2015 | Industry Insights, Industry News and Trends
At Cardwell Beach, we try to keep up with our reading. And each week, we offer a selection of articles that share something unique or valuable on sales and marketing. Take a look at this week’s recommendations below: Why designers should (metaphorically) poison themselves: Developer and start-up leader Nathan Kontny muses on how to find […]
by Mike | Nov 11, 2014 | Brand Advertising, Brand Guidelines, Brand Identity, Brand Messaging, Brand Strategy, Visual Brand Assets
I don’t claim to be an expert in psychology, but it’s certainly one of my passions both in and outside of work. There are dozens of ways archetypes are useful, including personality tests like Myers-Briggs, but I find the most interesting relate specifically to the role archetypes often play in brands (and buyer personas are a form of […]
by Mike | Aug 5, 2014 | Marketing Strategy, Marketing Trends
“The worst sin in sales is not to lose a deal, but to lose a deal slowly.” – John Barrows. There is a lot of wisdom in these words, both from a sales and marketing perspective. It is obvious in sales that time is literally money, and more time spent chasing bad deals means less time for […]
by Mike | Apr 22, 2014 | Brand Strategy, Marketing Strategy, Target Audience
70% of CEOs are dissatisfied with how marketing and sales are working together. Speculating about the cause is fun, but trying to fix it is a better use of our time and the focus of this post. The notable differences between what’s expected from a B2B sales and a B2B marketing department are pretty straightforward. Sales […]
