Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
When selling a product or a service, companies often focus on finding an existing niche or demographic that is underserved and tailoring their offering to meet that need. Pick the right niche and a business is likely to succeed. But pick the wrong niche—too small, too specific, or too difficult to reach—and success suddenly becomes […]
This is the third in a three-part series on the way our relationship to retail is changing. We’ve discussed a move towards more automation in the shopping experience and the rise of the subscription box, and today we’re tackling the concept of pop-up shops as a game changer in the retail storefront category. It’s an […]
At Cardwell Beach, we try to keep up with our reading. And each week, we offer a selection of articles that share something unique or valuable on sales and marketing. Take a look at this week’s recommendations below: Why designers should (metaphorically) poison themselves: Developer and start-up leader Nathan Kontny muses on how to find […]
