Tag: Buyer Personas

Is Adversity the Business Model of the Future?

Is Adversity the Business Model of the Future?

Traditionally, American culture has aspired towards the finer things in life, leisure time and luxury goods among them. But increasingly, basking in luxury is no longer top priority for a growing class of consumers. These happiness hunters are looking away from consumer goods and towards a less quantifiable asset: a sense of accomplishment from overcoming […]