I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
When cellphone customers go over their allotted monthly minutes, send too many text messages, or eat up too much data, it’s not uncommon for their carrier to contact them, encouraging them to switch up to a higher level service plan—and a more expensive one. But new research from the Wharton School and Columbia Business School […]
Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
When selling a product or a service, companies often focus on finding an existing niche or demographic that is underserved and tailoring their offering to meet that need. Pick the right niche and a business is likely to succeed. But pick the wrong niche—too small, too specific, or too difficult to reach—and success suddenly becomes […]
This is the third in a three-part series on the way our relationship to retail is changing. We’ve discussed a move towards more automation in the shopping experience and the rise of the subscription box, and today we’re tackling the concept of pop-up shops as a game changer in the retail storefront category. It’s an […]
