It’s time for the business trip to the annual conference, yet again. But this year, you’ve decided to do some comparison shopping to find the best hotel deal and save some money on expenses. Do you choose the stalwart hotel that has served you well in the...
Mobile devices allow shoppers to buy items from anywhere in the world with a single scroll-and-tap. But what happens when users are presented with ads from real-world locations? Are they more likely to buy at those stores over others? A research team took a look at...
With the growth of online shopping, a product for every need, whim, or desire is available through easy pay-click-and-ship interfaces. But how do consumers choose one product over another, especially when the product is less of a “need” or more of a “want”? That’s the...
I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I...
When cellphone customers go over their allotted monthly minutes, send too many text messages, or eat up too much data, it’s not uncommon for their carrier to contact them, encouraging them to switch up to a higher level service plan—and a more expensive one. But...
