Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B...
As a creative director and copywriter, I frequently work on projects that incorporate a web-first component. Whether it’s writing copy on a website or restructuring important content online, I share some of my best practices with Matt Hansen in this...
With the multitude of marketing technology resources available moving toward 2016, a well-conceived roadmap has never been more crucial. Building a marketing technology stack from the growing number of options available—from 100 software choices back in 2011 to 1,876...
Download our customizable org chart template here. Organizational Structure We’ve seen a number of recommendations on different org structures, but Hubspot’s is definitely the best. There are 7 fresh approaches to the marketing org chart in...
When I think of the word Marketing it often reminds me of the sea. The three most important letters of the word are unassumingly tacked onto the end: ING. When many people speak (and I would assume, think) about marketing, they speak like it happens at a moment in...
