Tag: CMO Best Practice

Q&A: Mike Lichter on Writing for the Web

Q&A: Mike Lichter on Writing for the Web

As a creative director and copywriter, I frequently work on projects that incorporate a web-first component. Whether it’s writing copy on a website or restructuring important content online, I share some of my best practices with Matt Hansen in this...
Market-ING

Market-ING

When I think of the word Marketing it often reminds me of the sea. The three most important letters of the word are unassumingly tacked onto the end: ING. When many people speak (and I would assume, think) about marketing, they speak like it happens at a moment in...
Sign up to receive our weekly marketing advice.