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Tag: CMO Best Practice

Blending Technology and Data in Modern Marketing: A Conversation with Kim Ann King, VP of Marketing at EiQ Networks

Blending Technology and Data in Modern Marketing: A Conversation with Kim Ann King, VP of Marketing at EiQ Networks

Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]
Q&A: Mike Lichter on Writing for the Web

Q&A: Mike Lichter on Writing for the Web

As a creative director and copywriter, I frequently work on projects that incorporate a web-first component. Whether it’s writing copy on a website or restructuring important content online, I share some of my best practices with Matt Hansen in this conversation. Q: What are some fundamentals companies should keep in mind when writing websites? A: […]
Resources to Create a Digital Marketing Org Chart for 2016

Resources to Create a Digital Marketing Org Chart for 2016

  Download our customizable org chart template here.    Organizational Structure We’ve seen a number of recommendations on different org structures, but Hubspot’s is definitely the best. There are 7 fresh approaches to the marketing org chart in today’s fully digital world, and the best part is each one is based on interviews with real Chief Marketing […]
Market-ING

Market-ING

When I think of the word Marketing it often reminds me of the sea. The three most important letters of the word are unassumingly tacked onto the end: ING. When many people speak (and I would assume, think) about marketing, they speak like it happens at a moment in time. It is viewed as something […]
6 Innovative, Scary Marketing Trends That Will Put You In the Lead in 2015

6 Innovative, Scary Marketing Trends That Will Put You In the Lead in 2015

This post isn’t for companies trying to survive maybe one more year—it’s for innovators looking to shake up markets and dominate industries. As we head into 2015, you’re likely hearing about the importance of content marketing, social listening, marketing automation, etc. Those status-quo tactics are all great and should be done, but they won’t put […]