Improving your brand gets more expensive every day you don’t take action. I’m not talking about inflation, rather customer perception and the momentum you build with customers– whether consciously or not. Here are three reasons to improve your brand sooner rather than later, no matter what stage you’re in. 1. Confuse fewer customers You reach […]
A lot of design firms present mockups with their proposals, and in theory this can seem impressive, like the designer really cares about your project. And let’s be honest, seeing your logo on a shiny new website or brochure is the most exciting part of the process! But several glaring issues can come about as a […]
At this point, if you’ve been on Facebook, Twitter or Instagram in the past two weeks you’ve likely seen a friend or family member take the ice bucket challenge to support ALS (Lou Gehrig’s Disease). Viral marketing is still much more art than science, but some common threads run through most successful viral campaigns, whether […]
If you’re not growing you’re dying. Many firms achieve a certain level of success and stop growing because the skills that got you to $1 million won’t get you to $10 million; the skills that get you to 10 won’t get you to 100, nor to a billion. At a certain point your effort is […]
Download our customizable org chart template here. Building a marketing organization from the ground up is no small feat. What capabilities do you need on the team? Where is the dividing line between roles? Should your team be top-heavy or bottom-heavy? The answers to these questions depend on the type and size of business, […]
