This is the second in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we look at the growing trend of subscription boxes, which have figured out a sweet spot between efficiency and […]
There is a persistent rumor among marketers that strong brands create an emotional attachment within consumers, and that eventually consumers can even associate human qualities with brands. But until a team of Chinese and American researchers put this theory to the test, no one had any scientific evidence to back it up. Now, it appears, […]
This is the first in a three-part exploration of the future of the retail industry, examining how retailers can stay relevant and competitive as consumers increasingly move towards digital solutions for their shopping needs. This week, we explore how retailers are turning to in-store kiosks to allow customers to shop and interact with products— bringing […]
Nearly every site on the web is powered by a content management system (CMS), a platform that allows easy editing and control over nearly every function of the site. But choosing a content management system isn’t always as easy as using one. Matt Hansen interviewed me this week about questions to ask when choosing a […]
