The reactions came quickly, and they were blunt: the company was suffering from a mid-life crisis, was a negative force in low-income urban communities, was patronizing, was elitist, was naive. And that was just day one of Starbucks’ “Race Together” campaign. The multinational coffee company waded into the national debate over race relations in America […]
Randy Drawas is the Chief Marketing Officer at Samanage, a cloud-based Software-as-a-Service company that helps firms manage their internal processes, with a special focus on IT. Drawas sat down with us to talk about the way cloud computing is changing our work lives, why technology has to directly solve customers’ problems, and the three questions […]
It’s only a matter of time until Amazon comes for your business. At least that’s the impression the online retail giant is leaving as it announces a series of new ventures that simultaneously stretch the company beyond its original big box origins while also supporting its underlying mission to reach every shopper, everywhere, as quickly […]
When selling a product or a service, companies often focus on finding an existing niche or demographic that is underserved and tailoring their offering to meet that need. Pick the right niche and a business is likely to succeed. But pick the wrong niche—too small, too specific, or too difficult to reach—and success suddenly becomes […]