I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]
Moet Hennessy is known for a lot of things: being one of the world’s premiere wine and spirits retailers, cultivating an exclusive international image, and being the favorite brand of jet setters worldwide among them. But now the company is entering into an industry you probably don’t associate with fine champagne: office space. As part […]
When cellphone customers go over their allotted monthly minutes, send too many text messages, or eat up too much data, it’s not uncommon for their carrier to contact them, encouraging them to switch up to a higher level service plan—and a more expensive one. But new research from the Wharton School and Columbia Business School […]
