Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their refrigerators. The familiar orange box and its trademark “arm with hammer” logo […]
It’s a move that’s captivated both the New York Times and Ad Age, and left football fans to make last-minute adjustments to their evening plans: ESPN is making New Year’s Eve a football event. After high rates for New Year’s Eve play-off games last year, the sports giant is trying the maneuver again, scheduling two […]
It’s that time of year again. In addition to the crush of holiday ads, there’s another annual tradition that greets us as we watch our TV marathons, browse our favorite sites, and engage in some last-minute shopping. It’s the end of the year charity drive. While December 31 might mark the end of the fiscal […]
Marketers have known for some time that consumers often associate certain brands with an emotional cue. A much-loved brand from childhood can evoke nostalgia, sympathy, or even longing, for example. But what they haven’t known is what happens to consumers’ perception of a brand when they are feeling a certain way (happy, sad, optimistic, or […]
