Tag: Marketing

Companies Are The New Bloggers

Companies Are The New Bloggers

Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]
Q&A: Mark Cardwell and Dave Donars on the Magic of Analytics

Q&A: Mark Cardwell and Dave Donars on the Magic of Analytics

I sat down with Dave Donars, Chief of Research at Cardwell Beach, who asked me some fundamental questions about analytics recently, a topic that we both are passionate about and have devoted considerable time to researching and understanding. Measuring statistics around traffic, usage, and interaction are key for so many businesses, but there are other […]
How CMOs at Fortune 1000 Companies Can Adopt Start-Up Thinking

How CMOs at Fortune 1000 Companies Can Adopt Start-Up Thinking

These days, it seems like everyone and their best friend are hard at work at their start-up. It’s become a nationwide trend, as coders, designers, and entrepreneurs join forces to bring their dreams to life. Many will fail, some will succeed, but along the way, they’ll learn some important lessons about leading teams, managing investors, […]